Top Time Management Tips for Small Business Owners

As any small business owner can tell you, there is never enough time to get everything done.  Like, ever.  Thankfully, you can organize your time a whole lot more efficiently, giving you a better shot at mostly getting everything done.  Mostly.  Here are some tips for managing your time better No matter what you actually […]

Copywriter: how to convert your ideal clients!

Being a copywriter that not only resonates with your ideal client but showcases your true self is really hard. You can have the best of intentions, but when you sit down to get the work done, it falls flat and feels sales-y.  Most of the time, you people fall into one of four copywriting patterns: […]

CADA DIA Tequila – sip, savour, celebrate! Ottawa Branding Photographer

Cada Dia - Ottawa Branding Photographer

sip. savour. celebrate. Cada Dia Tequila- the story Sandeep and Riti started Cada Dia Tequila with one goal in mind: to embrace the good in each and every day. With their busy lives as working parents, balance is definitely something they strive for. Their rich and smooth tequila is the perfect reflection of that. “Cada […]

How to Find you Ideal Client

Ideal clients Ottawa

Your Ideal Client What is an ideal client? An ideal client is a person who you would LOVE working with over and over. They are the epitome of the reason you started this business. You want to serve them as thoroughly as possible and give them all of your attention. An ideal client is a […]

Get the Most Out of Your Branding Photoshoot

Let’s Talk Dirty… Figure out the WHY of your Branding Photoshoot. Your photographer needs to know where you’re using the images and what you’re using them for. They will be able to shoot with more intention and get you all the images you need. Find out where you want to use the images, and why […]

Why You Need a Branding Photoshoot

So, you have no idea what a branding photo shoot even is. Let’s start there! Let me explain… A branding photographer works with you to curate content for your personal brand. Whether you’re a local shop owner, creative, or online entrepreneur, your personal brand will help you…⁠ Establish a connection with your customers⁠ Stand OUT […]

How to Prepare for Your Branding Session

Branding sessions can be daunting – I totally get it. Being in front of the lens is nerve wracking. BUT I am here to help you be as prepared as possible long before your photographer ever points that camera at you. Step 1  Have a brand outline. What is your business identity? Make a mood […]

How to Put Yourself Out There

What does “putting yourself out there” even mean and why is it so damn hard? Well, when it comes to creating a brand, putting yourself out there is a big one. You need to give your customers and clients a reason to trust you and that’s hard to do when you don’t talk about yourself […]

Why You Need a Branding Photoshoot

So, you have no idea what a branding photoshoot even is. Let’s start there! Let me explain… A branding photographer works with you to curate content for your personal brand. Whether you’re a local shop owner, creative, or online entrepreneur, your personal brand will help you…⁠ Establish a connection with your customers⁠ Stand OUT in […]

I am a Hot Mess

You might think I’m a hot mess but let me tell you a secret… I’m really a frizzy hair, live out loud unicorn!