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How to: Social media management

One of the many hats you likely have to wear as an entrepreneur is a Social Media Manager; we’re no strangers to learning all kinds of roles to keep our businesses going. The Social Media manager role can seem daunting and time consuming, which often leads to putting social media on the back burner. 

But here’s the problem with that – social media is a free and effective tool for marketing. Yup, you read it right, you can attract your ideal client and get real leads for free through a simple but thorough social media strategy for your business. Here’s how:


Prepping for your shoot

Branding sessions can be daunting – I totally get it. Being in front of the lens is nerve wracking. BUT I am here to help you be as prepared as possible long before your photographer ever points that camera at you.

Have a brand outline. What is your business identity? Make a mood board of your colours, logo and message. Inspiration images you love and identify with. Make a clear and concise inspiration board to pull ideas from and show your photographer so they can be one the same wavelength as you.

Why you need a branding shoot

attract more clients

putting yourself “out there”

the latest on insta

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Sophie Fortier Photography © 2020